Seller Process

Selling a home can feel like an overwhelming undertaking. But it can be easily done, step by step, when you partner with us. Here is how we streamline the process and get you the highest possible price for your home.

Introductory Meeting

As a first step together, let’s connect to talk about your home-selling goals in San Francisco or Sonoma County. We’ll start with a short call to gather key details, then schedule a tour of your property. During our visit, we’ll discuss what you love most about your home, the improvements you’ve made, and how to present it at its best. Using everything we learn, we’ll create a custom selling strategy designed to highlight your property’s strengths and help you achieve the highest possible price in today’s market.

Thoughtful Market Analysis

Next, we’ll prepare an in-depth market analysis tailored to your home and neighborhood. This includes detailed local sales data, pricing trends, and insights specific to your market area—whether in Sonoma County or San Francisco. Drawing on our local expertise and luxury marketing experience, we’ll identify how to best position your property for maximum visibility and value. We’ll review this analysis together to determine the most strategic listing approach for your sale.

Meticulous Property Preparation

Preparing your property for market is a crucial step in maximizing your home’s value and return on investment. At RealWise Properties, we offer hands-on project management for every detail—from minor updates to full-scale improvements—ensuring your home shines. We’ll create a customized, prioritized list of repairs and enhancements tailored to your goals and budget. Our trusted network of local contractors, stagers, and design professionals delivers high-quality work quickly and with care, so your property makes the strongest first impression possible.

Sophisticated Marketing

We believe every home deserves the level of attention given to a luxury listing, no matter its price point. That’s why we partner with top-tier photographers, videographers, and marketing designers to showcase your home at its best. From cinematic video tours to elegant print and digital materials, every detail is crafted to maximize buyer engagement and excitement. Our goal is for you to be as proud of your listing as we are.

Most buyers will first experience your property online, so presentation and visibility are everything. We’ll develop a custom digital marketing plan designed to attract the right buyers—those most likely to fall in love with your home. Through a beautiful property website optimized for search engines, exposure on local and national real estate platforms, and targeted social media advertising, we ensure your home is seen early, often, and by the most qualified audience.

Vineyard in Sonoma County with a view from under the vines

Savvy Negotiating

Our market moves quickly and buyers and agents alike are often very financially savvy. We are veteran agents and can leverage our transactional experience and relationships with other agents in our community to negotiate for your home’s highest value. When you work with us, we will ensure we don’t leave any money on the table and that you walk away with everything you deserve.

Seamless Transaction Management

We provide consistent, detailed updates after open houses, special showings, inspections and throughout your transaction to keep you informed. We also offer the latest digital tools and applications that make your transaction smooth and simple.

Selling a home can feel like an overwhelming undertaking. But it can be easily done, step by step, when you partner with us. Here is how we streamline the process and get you the highest possible price for your home.

Introductory Meeting

Thoughtful Market Analysis

Meticulous Property Preparation

Sophisticated Marketing

Savvy Negotiating

Seamless Transaction Management

Work With Us

Contact Details

STEPHANIE JOHNSON

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