Seller Process

Selling a home can feel like an overwhelming undertaking. But it can be easily done, step by step, when you partner with us. Here is how we streamline the process and get you the highest possible price for your home.

Introductory Meeting

As a first step together, let’s chat on the phone about your selling goals. We’ll obtain some basic information from you and we can set up a time for us to tour your home. During our tour we’ll talk about what you love about your home, improvements you’ve made, and how we can make it look its best before bringing it to market. We’ll take all of the information gathered in this meeting and use it to produce a selling strategy that will bring you the highest possible price.

Thoughtful Market Analysis

Next, we’ll prepare an in-depth, custom market analysis for your home, complete with detailed sales data and local market trend information. We'll utilize our market knowledge and pricing expertise to best position your home for maximum value. We will review this analysis together in our next meeting.

Meticulous Property Preparation

Preparing your property for market is a crucial step in maximizing your return on investment. Our services include project management for a host of improvements that will make buyers swoon over your home and will boost your bottom line. We'll prepare a custom, prioritized list of repairs and improvements, which we'll use to create the best plan for your budget and goals. We have a network of reliable service professionals who will complete any job, quickly and with care.

Sophisticated Marketing

We believe every home deserves to be treated like a luxury listing. Therefore, we always hire the best photographers and videographers to capture your home in its most flattering light. We also use high-end service providers for all websites and marketing collateral to maximize buyer engagement and excitement. Our goal is for you to be thrilled when you see the final product.

Most homebuyers will experience your home for the first time online. We offer a customized, professional marketing plan for your home that targets the profile of the buyer most likely to purchase it. We’ll make sure buyers find you early and often, through a beautiful, custom property website optimized for search engines, detailed and accurate listings on local and national brokerage sites and other real estate platforms, advertisements on social media, and more.

Vineyard in Sonoma County with a view from under the vines

Savvy Negotiating

Our market moves quickly and buyers and agents alike are often very financially savvy. We are veteran agents and can leverage our transactional experience and relationships with other agents in our community to negotiate for your home’s highest value. When you work with us, we will ensure we don’t leave any money on the table and that you walk away with everything you deserve.

Seamless Transaction Management

We provide consistent, detailed updates after open houses, special showings, inspections and throughout your transaction to keep you informed. We also offer the latest digital tools and applications that make your transaction smooth and simple.

Selling a home can feel like an overwhelming undertaking. But it can be easily done, step by step, when you partner with us. Here is how we streamline the process and get you the highest possible price for your home.

Introductory Meeting

Thoughtful Market Analysis

Meticulous Property Preparation

Sophisticated Marketing

Savvy Negotiating

Seamless Transaction Management

Work With Us

Contact Details

STEPHANIE JOHNSON

Submit a Message